Researcher biography

Adjunct Research Fellow, School of Political Science and International Studies

Lorann researches, writes and speaks about political branding, marketing and communication. Her PhD, awarded by The University of Queensland in 2014, considered the global trend towards branding in democratic politics and analysed the political branding strategies of the Australian Labor Party from 2007 to 2010.

Since then, she has lectured in Queensland politics at The University of Queensland and helped lead the University's involvement with the Vote Compass-Queensland project in 2015. Her first book, Political Branding Strategies: Campaigning and Governing in Australian Politics, was published in 2016.